A LUXURY HAIR BRAND THAT PROVIDES HIGH END HAIR EXTENSIONS AND HAIR SERVICES
HIGH ENDS COLLECTION.
PROJECT SUMMARY:
To ensure that I keep fueling my creativity, this is another passion project. Knowing so many talented women in the hair industry, I was inspired to create a luxury hair extension brand that centers young women who are working professionals. Whether they are working a day, an entrepreneur, or both, every woman deserves the best, high-quality hair extensions to look their best. With the different shades of pink, dark red, and tan color palette, I wanted to represent luxury, softness, and a youthful spirit with approachability.
The mission and purpose is much more than shampoo & hair extensions. The goal for this brand's identity is to target the young working woman who wants to feel confident while completing her day to day business. The brand is also known for reaching back into the community to not only teach masterclasses to up and coming hair stylist, but also provide jobs for young hair stylists.
CUSTOM CONTENT KIT:
Custom content for High Ends Collection created using the chosen typefaces, color palette, and marked with the variations of the brand's logo.
The brand's purpose is to make women feel confident and to ensure their clients know that their experience with the brand will be nothing short of excellent & luxury.
BRAND YOUR INSTAGRAM!
Instagram Makeover for High Ends Collection. Created using the chosen typefaces, color palette, marked with the brand's logo variations.
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9 ct. customer content kit
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Brand templates (sized for your feed and story) to post quick announcements on your page while maintaining your branding.
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4 Highlight covers
Take a look at what having custom content, highlight covers, curated bio, & a properly sized profile picture can do for the aesthetic of your Instagram page!
PRINT DESIGN
BUSINESS CARD DESIGN
Be memorable & give potential clients and business partners no excuse to not be able to get in contact with you! Every method of communication in their fingertips.
Thank you cards are always a great way to show that you understand the positive impact each purchase makes on your business! These cards are also the perfect way to create a returning customer by including an exclusive discount code for their next purchase with you!
THANK YOU CARD DESIGN
CLASS IN SESSION PACKAGE
E-BOOK COVER DESIGN
E-FLYER WITH MATCHING
STORY POST
CERTIFICATE DESIGN
Graduating from cosmetology school with a license is always great and what every future beauty guru should have, however, there are some things that you don't learn in school that your local business owner can teach you. Learning from an expert that up and coming stylist look up can help jump start career paths! No more gatekeeping! The OGs are willing to put the ones that take the craft serious on game and drop gems that impact how successful they become in the industry. The owner was ready to put her teacher hat on and market her masterclass!
Acuity scheduling platforms are popular amongst service-based businesses & make it easy for clients to see what services you offer, pricing, and policies that protect you and your clients! That information doesn't have to look boring though. You can brand your booking site! I can't stress enough how much cohesiveness and consistency is key to becoming recognizable and memorable as a brand. Anything with your business name on it, should be cohesive to your brand identity.
ACUITY SITE DESIGN
EMAIL CAMPAIGN DESIGN
Since a large part of High Ends Collection's revenue is generated by their products, it is important to keep new and returning customers informed about restocks, new textures, color options, and deals! It's also very easy for their target audience to get taken advantage of and end up purchasing hair extensions that are low quality. Encouraging customers who have purchased from their brand and offering a small gift for doing so, helps build brand loyalty to keep customers coming back and new customers can trust that their hard earned dollar is going towards purchasing top quality hair extensions.
Web banner designs are important, especially for the homepage, which is where most new site visitors will land. Therefore, an experience on the business' website needs to be as luxurious and high end as the products and services they sell. It will always be helpful to business owners to make a personal connection with their customer base. Sharing your 'why' is another way to build trust because it makes a customer feel that they are buying from a business owner that cares and will go the extra mile to provide top-notch service.
